Marta Martín in “And We Shall Dance Again”, Gucci’s new campaign

Gucci celebrates the power of love and connection in “And We Shall Dance Again” ✨ @martinmartta

A hypnotic visual piece that marks a new chapter in the creative universe of the Maison 🎬

With “And We Shall Dance Again”, Gucci unveils a campaign of extraordinary visual and emotional power. Directed by acclaimed filmmaker Johan Renck, the film transforms a simple dance floor into a stage for encounters, emotions, and new beginnings, where fashion becomes a universal language capable of bringing people together.

Starring iconic Kate Moss and featuring the unmistakable rendition of “Wicked Game”, the campaign explores the beauty of opening oneself up to love, embracing vulnerability, and rediscovering the magic of human connection. Through an immersive narrative and meticulous art direction, Gucci creates an atmosphere that feels elegant, romantic, and deeply contemporary.

More than a fashion campaign, “And We Shall Dance Again” is an invitation to surrender to emotion, movement, and the possibility of falling in love again. A visual ode to renewal, beauty, and the transformative power of the encounters that change us forever.